Welcome to Muro
Muro is privacy-friendly analytics that tells you what to do next, not another dashboard full of charts.
Muro is privacy-friendly analytics for indie hackers, solo founders, and small teams. It reads your traffic and tells you, in plain English, what changed, why it matters, and what to try next.
You'll spend less time staring at charts, and more time shipping.
How Muro is different
Most analytics tools show you what happened. They leave you to figure out why. Muro does that part for you.
| Traditional analytics | Muro |
|---|---|
| "Traffic down 18%" | "Traffic is down because your Reddit spike faded." |
| "Mobile conversion lower" | "Mobile visitors are abandoning /pricing at 4× the desktop rate." |
| "Product Hunt traffic spike" | "Product Hunt brought traffic, but converted worse than Twitter." |
Same data. Completely different experience.
What you get out of the box
- Auto-tracking. Pageviews, sessions, referrers, devices, and locations. No event mapping.
- Plain-language insights. Short observations like "signup rate dropped 22% vs the past three days."
- A daily digest email. Yesterday in one short message, sent at 8 AM in your project's timezone.
- Click-to-filter dashboard. Every row in every panel drills the whole view down.
- Custom events. Call
window.muro.track('signup')when something matters. - Privacy by default. No cookies, no PII, and no consent banner needed.
Who Muro is for
Indie hackers and solo founders who ship fast, run small, and want clarity over complexity. If you've ever closed Google Analytics more confused than when you opened it, Muro is built for you.
Start here
Free for 30 days
Every account starts with a 30-day free trial. No credit card. Cancel anytime.