Welcome to Muro

Muro is privacy-friendly web analytics for indie hackers, solo founders, and small store owners. It collects your traffic with one small script, then tells you in plain English what changed, why it matters, and what to try next.

How Muro is different

Most analytics tools show you charts and leave the interpretation to you. Muro does the first pass for you.

Every hour, Muro checks your data against a set of fixed rules and writes short, specific cards when something is worth your attention. For example:

• "Traffic from news.ycombinator.com is surging"
• "Visitors fell 32% against a usual Tuesday", with the source or page that drove the drop
• "Muro hasn't received any events for 6 hours"

Each card comes with a Next steps checklist. Insights are rule-based, so the same data always gives the same answer. Read more in Insights.

What you get

• Automatic tracking. Pageviews, visitors, sessions, bounce rate, referrers, pages, devices, and locations, including single-page app navigation. No event mapping.
• An insights board. Things that need attention, opportunities, wins, and FYIs, ranked so the most important card is on top.
• A daily digest. Yesterday's numbers and your top insights, by email at 8 AM in your project's timezone. You can also post it to a Slack channel.
• Goals and conversions. Mark a page or a custom event as a success, and Muro counts conversions and conversion rate, including for traffic you already have.
• Custom events. Add data-muro-event to a button, or call window.muro?.track() from your code.
• Sessions. Follow individual visitor journeys page by page.
• Shopify revenue. See exact revenue by source, campaign, landing page, country, and device.
• Muro Links. Tracked short links on muro.ink, with tags, UTM templates, QR codes, and a REST API.
• Team members. Invite up to 6 people to view a project.
• No cookies. Muro stores no IP addresses and sets no cookies. Visitor IDs are hashes that reset every day.

Sessions, Shopify revenue amounts, the API, and team members are part of the Team plan. Your free trial includes everything. See Plans for the details.

Who Muro is for

Muro is built for people who run a product or a store on their own or with a small team, and want answers more than dashboards. If you've ever opened Google Analytics and closed it more confused than before, Muro is for you.

You don't need to be a developer. If your site lets you paste code into the <head>, you can install Muro in a few minutes.

Start here