Changelog

Everything that changed in Muro, newest first. Most releases reach your dashboard the moment they ship, with no reinstall needed.

October 11, 2026

• Added three new insights: New source (a site that never sent you visitors starts sending them), New country (your first visitors from a country) and Milestone (passing 100, 1,000, 10,000 or 100,000 visits, or your best week yet). See Insights.

October 10, 2026

• Added lifetime code redemption at app.muroanalytics.com/lifetime. See Redeem a lifetime code.
• Improved tracking-stopped detection for quieter sites, which are now watched over 48- and 72-hour windows.

October 9, 2026

• Added the new Insights board, with Needs attention, Opportunities, Wins and FYI lanes, an Active and History view, and a Snoozed section.
• Added owner actions on every insight: Done, Snooze (1 day, 1 week or 1 month), Not useful and Reopen, each with Undo.
• Added Next steps you can tick off, shared with everyone on the project.
• Added the Tracking stopped, Set up goals, First visitors, Traffic source surge and Traffic shift insights.
• Added a Top insights strip to the Dashboard.
• Added the opt-in Email me if tracking stops alert in Settings → Notifications. See Tracking-stopped alerts.
• Changed the daily digest email and Slack post to show your top 3 insights.
• Removed the old insights feed and its rules, including the mobile conversion gap and the daily summary card.

October 8, 2026

• Added order counts and Orders and Avg. order value changes for project members in the Revenue panel.
• Changed the Revenue panel's Source tab to prefer utm_source over the referrer.
• Fixed refunds that only change an order's amount, which are now netted off revenue.

October 7, 2026

• Added the Shopify integration in Settings → Integrations → Shopify: a 3-step setup for the tracking script, the Muro pixel and your orders. See Install on Shopify.
• Added the Revenue panel, with exact revenue, orders and average order value by source, campaign, landing page, country and device. See Shopify revenue.
• Added purchase amounts to session journeys.
• Added Let project members see revenue, off by default.

October 5, 2026

• Added click tracking without JavaScript: put data-muro-event="signup" on any element. See Track custom events.
• Added suggested goals, built from your own traffic.
• Added Save as goal before an event has fired, with a Waiting for the first hit check.
• Added comments, UTM templates and expiration dates with an optional fallback URL to Muro Links.
• Fixed day boundaries around daylight saving time changes in the date picker.

October 4, 2026

• Added the Custom Events panel, with counts, visitors, trends and Mark as goal.
• Added the Track an event dialog, which writes a setup prompt for your AI coding assistant.
• Added a Goal filter across the whole dashboard, plus trend lines in the Goals panel.

October 2, 2026

• Added goals. Count a page, a section of your site, a wildcard path or a custom event as a conversion. See Set up goals.
• Added Conversions and Conv. Rate cards to the Dashboard.
• Added the Goals panel, Mark as goal in the Pages panel, and Settings → Goals.
• Added goal-based conversion rates to the UTM breakdown and Sessions.

August 27, 2026

• Added a welcome email, emails for subscription changes and failed payments, trial reminders, and a nudge if a new project gets no traffic.
• Added one-click unsubscribe to digest and product emails.
• Improved the Links detail page with grouped Locations, Devices and Referrers panels, plus country flags.

August 18, 2026

• Added Sessions: every visitor journey from the last 90 days, page by page, with filters and a per-visitor view. See Sessions and visitor journeys.

July 27, 2026

• Added in-app plan changes, with a prorated preview before you confirm.
• Added switching between monthly and annual billing.
• Added larger pageview tiers, up to 5 million a month.

July 26, 2026

• Added emails when you reach 80%, 95% and 100% of your monthly pageviews.
• Fixed the pageview limit, which now follows your billing period instead of the calendar month.

July 22, 2026

• Added tags to Muro Links: tag links when you create them, manage tags and colors, and open analytics for each tag.

July 21, 2026

• Added the Links overview, with clicks across all your links plus Top Links, Top Tags and Top Referrers.
• Added tags and tag stats to the Links API.

July 20, 2026

• Added external_id and an idempotent upsert endpoint to the Links API. See Links endpoints.

June 27, 2026

• Added Muro Links: tracked short links on muro.ink, with click analytics, QR codes and safety checks on every destination. See Get started with Muro Links.
• Added the public Links API. See API reference.

June 25, 2026

• Added Copy AI install prompt to onboarding. See Install with an AI assistant.

June 21, 2026

• Added team members: invite up to 6 people to view a project. See Invite your team.
• Added the daily digest in Slack. See Connect Slack.

June 19, 2026

• Changed the plan picker to a pageview slider with Monthly and Annual pricing.
• Changed project creation to check that the domain exists.

June 14, 2026

• Added invoices with PDF downloads to Billing.
• Added each site's Ahrefs Domain Rating to the Overview cards.

June 5, 2026

• Added the interactive metric chart. Click any KPI card to chart it, and switch between bars and lines.

June 4, 2026

• Changed every chart to group time by your project's timezone.
• Changed the visitors chart to first-touch attribution.

May 26, 2026

• Added a trial banner and separate Account and Billing pages.
• Added account deletion.

May 23, 2026

• Improved UTM sources: common spellings of the same source are now grouped together.

May 19, 2026

• Added Entry and Exit tabs to the Pages panel.
• Added first-touch attribution to referrers, UTM, devices and locations, so their rows add up to your visitor count.
• Added the Activity heatmap: visitors by day of week and hour.
• Changed the daily digest to a new design with richer metrics.
• Improved the breakdown panels with full country names, plus icons for referrers, browsers and operating systems.
• Fixed iPhone and iPad detection, and added Android browsers and ChromeOS.

May 18, 2026

• Added Forgot password and password reset.

May 9, 2026

• Added the time picker with presets, custom ranges, previous and next arrows, and keyboard shortcuts.
• Added click-to-filter: click any row in any panel to filter the whole dashboard.
• Added an AI install prompt next to the tracking script.

May 3, 2026

• Improved the domain field, which now cleans up pasted URLs.

April 29, 2026

• Added the 30-day free trial and the Starter and Team plans.
• Added the session_end event, which makes session duration accurate for single-page visits.

April 27, 2026

• Added View all to every breakdown panel, plus country flags in Locations.
• Changed insights to arrive inside the daily digest instead of as separate emails.

April 24, 2026

• Added project timezones. Dates, charts and the digest send time follow your project's timezone.
• Added the Overview page with all your projects.

April 22, 2026

• Added sessions, bounce rate and average session duration to the Dashboard.

April 21, 2026

• Added region and city to the Locations panel.

April 18, 2026

• Added the daily digest email, sent at 8 AM.
• Added Settings → Notifications.

April 17, 2026

• Added the Dashboard panels: Top Referrers, Top Pages, UTM Breakdown, and Devices, Browsers and OS.
• Added the visitors chart.
• Added the Insights page, with unread counts and Mark all read.
• Added the 3-step onboarding.
• Added Settings for your project and account.

April 9, 2026

• Added email verification and new sign-in and sign-up pages.

April 8, 2026

• Released the first version of Muro:
  • muro.js, a cookieless tracking script under 2 KB
  • the Dashboard
  • rule-based insights
  • accounts