Settings reference

Settings in the top navigation holds everything about the project you're viewing, plus your notification preferences and API key. This page walks through each tab and field. Your profile and plan live elsewhere: see Your account and Plans and the free trial.

Settings always applies to the project selected in the project switcher. Switch projects first if you have more than one.

Tabs

You can link straight to a tab by adding tab=goals, tab=integrations, tab=notifications or tab=api-keys to the Settings URL.

Project

General

• Project name. How the project appears in the switcher and on Overview. Changing it doesn't affect your data.
• Domain. The site you're tracking, for example example.com. It's shown on Overview. The snippet identifies the project by its ID, so changing the domain doesn't break tracking.
• Timezone. Sets when your daily digest arrives (8 AM in this timezone) and where each day starts and ends in your dashboard, charts and heatmap.

Click Save to apply. Members see these fields read-only.

Tracking script

Owner only. It shows the snippet for this project with the project ID filled in. Add it to the <head> of every page you want to track.

• Copy script copies the snippet.
• Copy AI install prompt copies a longer prompt for your AI coding assistant, with install steps for common frameworks. See Install with AI.
• On Shopify? Use the Shopify setup opens the Shopify steps under Integrations. See Shopify.

Tracking active

Owner only. This switch pauses or resumes collection for this project.

• Turning it off asks Pause tracking? ("No new events will be collected while the project is paused. You can re-enable it at any time."). Click Pause to confirm.
• While paused, new events are rejected and not stored. Existing data stays and the dashboard keeps working. Overview shows the project as Paused.
• Turn the switch back on to resume. It can take a minute or two for events to flow again.

Pausing is handy while you rebuild a site or want to mute a project without deleting it. See Events are paused.

Danger zone

Owner only. Delete project removes the project from your account. Type the project name to confirm, then click Delete project. This can't be undone from the dashboard.

If the project has a connected Shopify store, deleting it also disconnects the store. To fully revoke Muro's access, also delete the Muro Analytics app in your Shopify Dev Dashboard.

Members

Owner only, on the Team plan or during the trial. On Starter this tab shows Collaboration not included with Upgrade to Team.

• Invite a team member. Enter an email and click Invite. Invites expire after 7 days.
• Seats. "N / 6 seats used". Pending invites use a seat. When it's full: "Seat limit reached (6 / 6). Remove a member or revoke a pending invite first."
• Members. Each person who accepted. The remove icon asks Remove member? and they lose access on their next request.
• Pending. Invites not yet accepted, with "Expires in Nd", Resend and Revoke.
• Declined. Invites that were turned down, with Re-invite.

See Invite your team for what members can and can't do.

Goals

The goals for this project: "Goals mark a page or an event as a success. Conversions are counted once per visitor, per goal."

• "N of 10 active" shows how many active goals you have out of the 10 allowed per project.
• Each row shows the goal name, its type (Page, Path prefix, Wildcard or Event), the pattern it matches and its conversions in the last 30 days.
• Click the pencil to rename a goal.
• The Active / Paused switch pauses or resumes it. Paused goals count nothing and don't use one of your 10.
• The trash icon asks Delete goal? Deleting removes the goal from all past reports. "Your event data is not deleted."

Members see this tab read-only ("Only the project owner can change goals."). To create goals, see Set up goals.

Integrations

Shopify setup and status for this project: the tracking script, the Muro pixel, and connecting orders for exact revenue. Members see the status read-only. See Shopify and Shopify revenue.

Slack isn't here. It sits under Notifications, next to the digest it delivers.

Notifications

If you own the project

These two switches apply to every project you own:

• Daily digest. "Receive a daily email summary of your site's performance at 8 AM in your project's timezone." On by default. See Daily digest.
• Email me if tracking stops. "One email, right away, when Muro stops receiving events from one of your sites. Everything else stays in the daily digest. Also posts to Slack if it's connected." Off by default. See Tracking-stopped alerts.

Below them, the Slack section is per project: Connect Now, then Send test, Disconnect or Reconnect. See Slack.

If you're a member

You see This project's notifications, with two switches that apply to this project only:

• Email me if tracking stops, off by default.
• Daily digest, off by default. "Receive a daily email summary of this project at 8 AM."

Emails go to your account email.

API Keys

One key per account, for the Links API. It covers your account's links, tags and UTM templates. Available on the Team plan and during the trial. On Starter this tab shows API access not included.

• Generate API Key creates a key and shows it once in Your new API key: "Copy this key now — it will not be shown again." Click Copy key, then Done.
• After that you see the key's prefix, when it was created and when it was last used.
• Revoke key asks Revoke API key? ("The current key stops working immediately. Any integrations using it will break until you generate a new key.").

See Authentication.

Next steps